facebook vs instagramm

Take a closer look at the benefits and statistics of each platform for better understanding

When it comes to social media marketing, Facebook is a king of communication in the business world through its effective advertisement strategies that make it the most popular platform among all.

As of June 2019, Facebook has grown more than 2.39 billion users. And over the past 20 years, the platform has already redefined the way you look at social networks and also extended the opportunities for businesses to grow.

Then there’s a relatively new solution to the table, Instagram. Founded in 2010, the platform continues to show massive success in growing its active user base.

As of June 2018, the social media has whopping 1 billion active users that automatically positions itself as the fastest-growing social media networks globally.

Although you still have thousands of new options to integrate into your brand strategies, and it’s not necessary to apply the same tricks you have been using for Facebook and Instagram.

So, let’s take a look at some of the major differences between the two so you can understand where your brand should focus attention.

Instagram vs Facebook- in numbers!

Facebook stats:

  • 38 billionmonthly active users
  • 96%of active user accounts using the social network through their mobile devices
  • 40%of consumers say they watch hundreds of videos on Facebook
  • 65 millionsmall businesses have Facebook Pages
  • 89%of marketing experts say they use Facebook as part of their brand’s social strategy.

Instagram stats:

  • 1 billion active users
  • 500 million active Instagram stories worldwide
  • 37% of US Instagram users on the Internet
  • 60% of users visit the platform daily
  • 65%of marketing experts say they use Instagram as part of their brand’s social strategy.

facebook vs insta

Facebook vs Instagram- engagement in numbers!

The top metric observed is, Instagram has a more powerful engagement rate over Facebook. According to a social media engagement study, most of the brands see a median engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement rate per post on Instagram.

Here you can find an example:

Engagement rate on Instagram:

ss 1

Engagement rate on Facebook:

ss 2

The Instagram post has 17 likes compared to Facebook’s 2.


The comparison would be incomplete without understanding how each social platform should be. It has been demonstrated that Instagram is a strictly image and video-based channel, but some differences go beyond that.

Facebook is the most informational platform, users can find out elements about the company using their Facebook Page. They can find their business hours, contact details, events, and updates. That’s why it is a little difficult to create a profile on Facebook as compared to Instagram. You have to add as many details as possible for guiding users. Both profiles should serve different purposes.

Instagram is mainly about capturing moments. Users will never open Instagram to check your business hours or to check what’s latest on the page. They use Instagram to engage. That’s what makes it so effective for building your brand and gaining popularity.


Running Campaigns on Facebook vs Instagram:

When it comes to creating, tracking and reporting paid social campaigns, Facebook and Instagram have got you covered. Tracking your ROI is easy with Facebook and Instagram for Business, as the strategies of two platforms will give you everything you need to monitor success for paid ads.

For marketing experts looking to monitor the performance of an ad campaign altogether, there are some easy strategies discovered by digital marketing services that can enable you to find the best possible solutions. The services help you create a good overall view of how your profile should performing on Instagram, as well as Facebook.


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